Qapitol QA

qapitol qa and testing

Speed-To-Market Product Testing for Startups

Think Minimum Viable Quality (MVQ)

Meeting market requirements of speed and quality are critical to business success. However, in the race to release products quickly, startups tend to think short on customer experience. So, instead of providing solutions, they end up creating more problems. To hit the target in the products market, customer experience is the key. A good product with the aim of solving a major challenge could fall short of expectations, when it is discovered that the customers were expecting more or were using the product in a different way than expected. Here is where thinking of minimum viable quality (MVQ) helps – to focus on the main goal, execute on the desired user experience, and anticipate a diversity of use cases that may not have been thought of when releasing the product. A perfect product is a ‘perfectly tested’ product.


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Gartner, “Market Guide for Application Testing Services”, Jaideep Thyagarajan, Susanne Matson, Gunjan Gupta, Brett Sparks, Akshit Malik, 31 January 2021. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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