Meeting market requirements of speed and quality are critical to business success. However, in the race to release products quickly, startups tend to think short on customer experience. So, instead of providing solutions, they end up creating more problems. To hit the target in the products market, customer experience is the key. A good product with the aim of solving a major challenge could fall short of expectations, when it is discovered that the customers were expecting more or were using the product in a different way than expected. Here is where thinking of minimum viable quality (MVQ) helps – to focus on the main goal, execute on the desired user experience, and anticipate a diversity of use cases that may not have been thought of when releasing the product. A perfect product is a ‘perfectly tested’ product.