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Leveraging cognitive automation for improved retail user experience

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Understanding cognitive automation

The next level of process automation is here. With the help of cognitive automation, businesses are transcending the conventional and are revolutionizing their processes. A study conducted by McKinsey reveals the transformative impact of cognitive automation adoption across various businesses. The findings highlight that organizations integrating these tools have managed to automate between 50 to 70 percent of their tasks. Furthermore, the implementation of cognitive automation has led to a significant reduction in data processing time, achieving cuts of 50 to 60 percent. This efficiency gain translates into substantial financial savings, with annual labor costs plummeting by 20 to 30 percent.

Most impressively, the adoption of cognitive automation technologies has resulted in an exponential return on investment, with figures soaring into the triple digits. This advancement marks a significant leap forward in the realm of process automation, promising unparalleled efficiency and profitability for businesses that embrace it.

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If you are still wondering how it is any better or different from traditional automation, this blog will answer your questions and more!

Need for cognitive automation in retail

The significant growth and embrace of cognitive automation within the retail sector requires a deep level of understanding in terms of how it’s impacting the consumer experience. In an effort to remain competitive and address the changing preferences of consumers, cognitive automation has become an essential instrument for boosting customer satisfaction and optimizing operational efficiency. The onset of the pandemic brought about a significant shift, with online shopping becoming ingrained as a habitual practice.

Amidst the global shift, retail companies recognized the urgency to refine and standardize their operations, allowing for time to pay attention to impactful work rather than manual and repetitive tasks. Due to which a majority of retailers have started moving away from a reactive approach towards a more forward-thinking strategy, embracing digital advancements such as data analytics, artificial intelligence, automation, and cognitive computing to become predictive and, eventually, proactive in their operations.

How and why of cognitive automation in retail

Cognitive automation does not only streamline operations but also precisely caters to customer needs in real-time, elevating the overall shopping journey. Here are some ways it helps improve retail user experience.

1. Personalized experiences
Cognitive automation tailors shopping experiences by offering customized recommendations and promotions based on customer data, enhancing relevance and boosting loyalty.

2. Better inventory management
This technology predicts stock levels accurately, ensuring products are always available, which enhances the customer experience.

3. Real-time updates on stocks for customers
Customers receive instant notifications on product availability, reducing the frustration of out-of-stock scenarios.

4. Improved customer services
Retailers can employ AI-powered chatbots and virtual assistants for 24/7 customer support, providing human-like interactions and faster issue resolution, thereby improving satisfaction.

5. Data-based maintenance and improvements
Continuous analysis of customer feedback and patterns allows for ongoing refinement of services and offerings, constantly enhancing user experience.

6. Improved product discovery
By analyzing browsing behavior, cognitive automation facilitates more intuitive product discovery, making shopping more efficient and satisfying.

Overcoming challenges and integrating cognitive automation

Implementing cognitive automation in retail brings its set of challenges, but with strategic planning and effective testing strategies, retailers can navigate these hurdles successfully.

Integration with existing systems:
Integrating cognitive automation into existing retail systems can be complex. Companies should carefully plan integration, ensuring compatibility and seamless data flow between legacy systems and new cognitive tools.

Data quality and vagueness:
Retail data is often vague and may not directly translate into machine learning. Companies must invest in data cleansing, enrichment, and accurate labeling to improve the quality of input data for cognitive models.

Skilled talent shortage:
Retail faces a shortage of skilled developers for implementing and managing cognitive technologies. Companies should invest in training existing staff or collaborate with external experts to build and maintain cognitive solutions.

Omnichannel fulfillment barriers:
Inventory accuracy and cross-channel demand forecasting pose challenges for omnichannel efforts. Companies can leverage cognitive automation to enhance inventory management, demand prediction, and order fulfillment.

Testing and validation:
Ensuring the reliability and accuracy of cognitive models requires robust testing. Rigorous testing strategies, including functional, performance, and security testing, are essential to validate cognitive automation systems.

What do we think?

As the sun sets on traditional automation, a new dawn emerges—the era of cognitive automation. Businesses, once bound by the limitations of routine processes, are now breaking free, fueled by the power of intelligent algorithms and machine learning. So, if you’re still deciding between traditional automation and its cognitive counterpart, let this be your compass.

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